The unique mark combines the Japanese word for "memory" and the Greek word for "value"
Toshiba Memory Europe GmbH today announced that it will officially change its name to Kioxia Europe GmbH on October 1, 2019. The Kioxia name will be adopted for all Toshiba Memory company names, largely effective from the same date. Kioxia is a combination of the Japanese word kioku meaning "memory" and the Greek word axia meaning "value." Combining “memory” with “value”, Kioxia embodies the company's mission of uplifting the world with “memory”, which forms the foundation of the company's vision. Kioxia will cultivate the new era of memory, defined by increasing demands for high-performance, high-capacity data storage and processing, making the company grow sustainably as a leading flash memory producer for many years.
“I am delighted to take the next step in the evolution of our company as we continue to enhance our position at the forefront of the memory industry,” said Stacy J. Smith, CEO of Toshiba Memory Holdings Corporation. "Using 'memory' as our starting point, Kioxia will collaborate with people to meet the various needs of everyday life, making the world more interesting and providing lasting value to society." Toshiba Memory Corporation has driven the technological evolution of flash memory from its invention of NAND flash memory in 1987 to its introduction of the latest 3D flash memory, BiCS FLASHTM. As society creates ever-increasing amounts of active data through new technologies like 5G, IoT, and cloud computing, more memory and storage is needed than ever before. As an industry pioneer and continued world leader in flash memory and solid state drives, we are well positioned to usher our digital society into a new era of memory.
Kioxia's Vision
With progressive memory technology at the core, we offer products, services, and systems that create choice and define the future.
