Since HEITEC took over Rittal's electronics and enclosures product line in 2010, it has gradually changed its structure and focused on distribution for those countries where it does not have a subsidiary. Thus Kolbi, since 2016, is the official distributor of HEITEC for Spain. On the occasion of the presentation of the new range of electronic enclosures, HEITEC brought together its entire distribution last May. During the event, KOLBI was awarded in the “Best Marketing” category. The award was collected by Jose María Ballorca, Managing Director, Ibón Rivas, Technical Director and Yolanda Angulo, Marketing Manager. In this act, the strategies carried out by KOLBI for the introduction of the HEITEC brand in the Spanish market were highlighted. Strategy that will be clearly reinforced at the beginning of 2018 with the launch of the new KOLBI corporate image, new website, social networks and Inbound Marketing strategy where it seeks to create valuable content that is really useful for the industrial world.
