Kate Pritchard and Daniel Denzler bring extensive experience to roles that will define new eras for Tria's respective business units.
Tria™, an Avnet company specializing in embedded computing cards, welcomes two appointments to its management team to strengthen its operations and leverage its key accounts worldwide.
Kate Pritchard has been appointed Vice President of Go-To-Market. Pritchard assumes full go-to-market responsibilities and leads collaboration with Avnet’s embedded and sales teams worldwide. She is responsible for strategic growth of key accounts, channel business expansion, positioning of Tria’s offering in the market, and operational support to customers.
Daniel Denzler has been appointed Senior Director, Business Line Management for Boards and Systems, where he will be responsible for leading Tria’s business line, which includes management and technical support for products and solutions as well as the software technology lab. He and his team will drive the go-to-market strategy and support Tria’s standard products, derivatives and custom solutions such as boards and systems.
“I am delighted to welcome Daniel and Kate to Tria,” said Thomas Staudinger, Technologies President of Tria. “Kate is an industry veteran with a global mindset and an outstanding track record of strong leadership, revenue growth and driving innovation. She brings a diverse range of marketing and sales experience in both the distribution and semiconductor industries. Kate’s expertise will be invaluable in developing Tria’s go-to-market strategy and strengthening our position in the industry.”
Prior to joining Tria, Pritchard spent 24 years at Infineon Technologies in various sales and marketing roles. He also has experience in product marketing with Future Electronics.
Staudinger added: “Daniel is a recognized leader with an outstanding track record in P&L management across a variety of industries. With more than 15 years of experience creating and implementing successful B2B, product management and R&D strategies, Daniel is well-equipped to drive the innovation and growth that will help Tria meet its ambitious goals.”
In addition to his experience in product management and R&D, Denzler specializes in developing digital businesses and innovative AI/IoT-based solutions, with a focus on software, hardware, IT solutions, medical devices and semiconductors.
For further information Visited: www.Tria-technologies.com y https://embedded.avnet.com/product/msc-c6-mb-ev4/
