In recognition of the increase in sales, as a result of marketing campaigns and knowledge of the wide catalog of products.
Avnet Abacus has been recognized as "European Distributor of the Year 2015" by the connectivity and sensor company TE Connectivity (TE). The award honors a successful year for Avnet Abacus, with strong sales growth driven by a substantial increase in TE product inventory. This has enabled customers in all European markets to quickly access a wide variety of passive and electromechanical devices and connectors from the manufacturer. Avnet Abacus's marketing campaigns have also helped achieve the goals by generating increased demand from electronics engineers across Europe. In addition, the distributor's Sales and Product teams' engagement with TE's e-learning platform, which offers detailed technical information and training resources, helps improve customer support through increased product knowledge. Avnet Abacus has one of the largest numbers of certified TE Connectivity sales representatives in the EMEA (Europe, Middle East and Africa) region. Alan Jermyn, Vice President of European Marketing at Avnet Abacus, comments, “TE is by far the largest connectivity manufacturer in the world, so being recognized as their Reseller of the Year is a compliment to our company. It not only demonstrates the sales growth we have, but also the commitment to supply the latest innovations in products and technologies to customers”. “Avnet Abacus has done a great job in expanding the reach of our business in EMEA,” says Joan Wainwright, President of Channel & Customer Experience at TE. “There is a clear commitment to increase awareness of our product portfolio and, consequently, sales. Therefore, we are very satisfied with the support and collaboration of Avnet Abacus”. The awards ceremony took place at TE's Global Distribution Summit in Atlanta, USA. During the ceremony, Avnet Group also received the award for “Most Number of Design Registrations”, an activity in which Avnet Abacus makes a significant contribution.
